I don't need to tell you how cool augmented reality is, but it's definitely got some limitations (e.g., barcodes and markers). But Sony's new SmartAR technology, which doesn't rely on real-world markers, may put that issue to rest.
Augmented Reality is done so much these days that it's not even terribly cool anymore. However, Aurasma, a new iPhone app due out next month, is promising to add a new layer of video and interactivity onto everyday print.
While you were busy using augmented reality to find the nearest Taco Bell, a Chicago company by the name of Tanagram Partners was busy developing military-grade AR technology with lightweight sensors for interpreting information on hostiles during combat.