There’s always a lot going on at San Diego Comic-Con. Between the panels, the booths on the floor, and all the events taking place outside, there’s more than any one person could hope to—especially because so many companies have gone all out on their advertising for the con’s 160,000+ attendees. When done right, it…
A) 100 percent this exists because of the Julie Mao/Julie Meow and “recat” puns; B) There’s like a billion plot points missing because The Expanse is big and a slow-burn mystery for most of season one; C) Please never imply that I’m watching cats have sex in zero gravity again.
It probably will not surprise you to learn that your favorite beauty blogger or reality television star is almost certainly getting paid to post that perfectly lit selfie with an artfully placed tooth-whitening kit or meal replacement shake on her Instagram account. What you don’t know, really, is how much money they…
It’s day one of New York Comic Con, and shit’s already getting weird. There were three of them. I am scared for my life.
Well that’s quite a coincidence. The very same day Apple turned its News app into a mandatory blob on your home screen, it also rolled out ad blocking capabilities in iOS 9.
The panels and events at San Diego Comic-Con are only part of the story. Every year, companies spend millions of dollars to market to this captive audience of fans. Some of it is pretty clever. Some of it... is horrible. Here’s the worst badvertising, and the best radvertising, of Comic-Con 2015.
Remember ello? It’s the social network that advertised itself as the indie alternative to Facebook, but was then unmasked as VC funded by XOXO founder Andy Baio. Now they’re back, with more VC money, and their new ad campaign is just as cluelessly disingenuous as their last one.
Do you want to see a sick, high res image of Jurassic World’s new dinosaur Indominous Rex? Do you like fine, German engineered cars and vile product placement? Well hold on to your fucking hat. Behold a massive look at the new bad guy in Jurassic World, and a car.
Star Wars led to countless insane knock-offs, including some hilariously cheap Italian films. But the most shameless and terrible Star Wars ripoff might actually be this 1978 infomercial from Taylor Wines, featuring “Metal Man” and “Shorty” disco-dancing and helping some dudes talk about how to sell more wine.
For some advertisers, it’s not enough that ads constantly flash in front of your eyeballs. They want to make sure that you don’t just see their ads, but also interact with them in the hopes of searing their brands into your brain. Do these interactive ads actually entertain you? Or are they more trouble than they’re…
Bizarre ads for TransferWise, a P2P money-transfer system, have cropped up overnight in NYC's subways. I had many questions: who is this guy? Why his face? What is he selling me? Turns out the more you try to learn about TransferWise, the sketchier the whole thing becomes.
Getting sticky, tangy orange dust everywhere is usually considered a drawback of snacking on Cheetos. But that messy, colorful coating is actually one of the reasons people love Cheetos so much. Or at least that's what companies analyzing our brain activity think.
Back in the mid-2000s, Burger King had a really unnerving ad campaign where a man in a plastic Burger King mask breaks into people's houses and watches them sleep. Over in the New Inquiry, Adam Kotsko uses the skin-crawling mascot, the King, as a jumping-off point to discuss the history of creepiness.
The bigger Comic-Con gets, the more the marketing madness spreads across San Diego. And this year, the advertising was everywhere. Some good, some pretty terrible. So we picked through the swag and the interactive experiences, to find the very best and the very worst of Comic-Con advertising.
Chobani – maker of garbage yogurt – faced considerable backlash this week over a slogan, printed on the lids of its 100-calorie "Simply 100" yogurt cups, which read: "Nature got us to 100 calories, not scientists. #howmatters." The company has since discontinued the campaign, and issued a weirdly backhanded apology.
One small step for can, one giant leap for advertising. The makers of Pocari Sweat are looking to send a can of their powdered drink to the moon. If all goes according to plan, it will be the first time an object has been sent to the moon specifically for marketing purposes. It's official: nothing is sacred.
Do you have a startup devoted to technology, agribusiness, or medicine? Then we have a great commercial to show the world your innovation, synergy, human touch, and environmental awareness. If you love sarcasm, this video will make your afternoon.
David Lynch directs a sensuous commercial for Opium Perfume, in which extreme closeups of eyes and other body parts deconstruct the body you're supposed to be desiring. Weirdly, Lynch's perfume ads are far from being the most unnerving or strange of all the classic scent commercials.