Ben Huh has made a pile of cash for himself for delivering hot memes to the masses over the past few years—the man owns I Can Has Cheezburger. Now, post-GoDaddy revelation, he's threatening to take his business elsewhere.
Sometimes a story or idea goes viral because it's too big to be ignored. But more often it's because a single human being passes it along to an audience that's either massive, highly influential, or both. There aren't too many people who can do that.