Humans have names, plants have names, animals have names, even terrifying diseases have names, so why shouldn’t…

This was one heck of a week in the tech and science world. Ridesharing giant Uber finally launched its long-awaited…

Scoring a color’s sexiness calls for a sketchy rubric at best: Although someone appointed it the color of romance…

What makes something red, or blue, or green? It’s all in the way light bounces off its surface. Something that…

In the early 18th century, German chemist Johann Jacob Diesbach was at work in a laboratory trying to make a red…

Winter is here and though it hasn’t overstayed its welcome just yet (it will), it’s still no fun to have to wear so…

There are two types of people in this world. People like Adam Hillman, an artist who sees colorful patterns and…

Wenting Zhu mixed together paint, alcohol, water, soda, and ink remover in weird combinations, stuck them under a…

Dang. This is some truly gorgeous footage.

You may not realize it as you’re watching a movie, but directors are manipulating how you feel by playing with…

Painting a wall is boring because it takes so much time and requires so much preparation to not get paint…

I’m not quite sure how the logistics will work out but I now know that I don’t want regular candles for my future…

There’s no pot of gold at the end of the rainbow but there are some colorful visuals you can trip out on if you can…

We’ve seen the space oddity of mixing colors and paint together before. What makes this one especially fun to watch…

People who live in bedrooms with color schemes favored by seedy bachelors and Hot Topic-loving teens may have yet…

The whirlwind of colors comes in waves. The giant mixing bowl takes in all the colors of sprinkles and then starts…

There’s a moment, before all the crayons are melted and before it devolves into some sort of poisonous stew that…

Put paint and oil and milk and soap together and what do you get? A lot of pretty. Thomas Blanchard continues his…

It’s flying colors! Paul Trillo’s Chromaticity cleverly choreographed four drones to fly across the sky and leave…

Surrey NanoSystems is famous for creating Vantablack, a material so black that it absorbs all but 0.035 percent of…