I hate that I have to do this. But here goes.

Earlier this month, the US National Park Service proposed a ban on vaping in the National Parks. The rule would have expanded the ban on smoking in designated areas to include electronic cigarettes. Today, folks at the NPS had a change of heart. But the agency won’t tell us why.

Altria Group, America’s biggest tobacco company and makers of the iconic Marlboro brand, is laying off workers to save $300 million per year. Where are they going to put all that money? Into a true growth market: Electronic cigarettes.

New research shows that smokers who are trying to quit are 60% more likely to succeed if they switch to e-cigarettes compared to those who use willpower alone or try nicotine replacement therapies, such as patches or gum.