For a long time now Sony has made some of the best cameras out there. Love the iPhone 4S camera? Yeah, because it's got a Sony Exmor sensor in it. Sony's two new Xperias are also pushing the visuals mighty hard.
Sony is going full-tilt today, dropping more toys than a drunken toddler covered in Crisco. They're giving the Xpreria Arc—their hallmark smartphone—an S as the end of its name, and beefing it up.
Sure, it's not all about the megapixels, but Sony's just trumped Panasonic's Lumix phone with their 16.41MP Exmor R-based CMOS sensor—seen in a phone near you shortly.