Apple versus Google. That's the major thread these days, two corporate monoliths duking it out for tech supremacy. But today, Apple's actions allowed Google to become the most powerful mobile ad company in the world.
Today, Google purchased AdMob for $750 million. AdMob provides mobile advertisements in places Google doesn't, like in apps or while web-browsing, but what it really means is that Google is staking its claim in the mobile ad world.