Last year, a group of homeowners who live in the Hollywood Hills had directions to the Hollywood Sign changed on Google Maps to keep tourists away from their streets. All the tourists, that is, except for the ones who rent their properties on Airbnb. They want those tourists to know exactly where the Hollywood Sign is.
Who knew that asking for directions to the Hollywood Sign could be such a complicated question? Well, it is. After writing recently that a group of residents have succeeded in effectively erasing the Hollywood Sign from Google Maps to lead tourists astray, I was floored by the response that came from every corner of…
The Hollywood Sign might be one of the most recognizable things on Earth. In Los Angeles, it’s also one of the most visible. You can see it from a plane as you glide into LAX. You can see it from a car as you drive up the 101 freeway. But a group of people who live near the sign are trying to hide it, even as it looms…
HOLLYWOODLAND's voice was not alone. Other hillsides also spoke. Across Los Angeles in the 1920s, signs announced new real-estate subdivisions in big block letters perched high above the city. BEVERLY CREST. BRYN MAWR. TRYON RIDGE.
Looking at photos of the Hollywood Sign in its early years is a little like seeing the Statue of Liberty with a third arm, or the Golden Gate Bridge with a second deck. The sign has become such an effective icon of Los Angeles that we assume its present configuration must conform to its Platonic ideal.
The Hollywood sign is in danger: The surrounding land is up for sale, and luxury homes may invade it soon. A non-profit trust is trying to stop this, but someone has another idea: Turn it into a hotel.