The worst part about ironing is when you're trying to smooth out a particularly tough wrinkle, but you can't see that you're actually ironing a crease into your shirt. The B-Iron attempts to remedy that.
The fact that the Grohe Ondus faucet-ware is digitally controlled and has a clock is secondary to the fact it comes in a Batman black finish, and that it has a pause button for the shower, which can bring the water flow back at the same temperature you left it at. Useful for answering the phone mid-shower?
I don't know what kind of world we live in where an inventor is coming up with a) new ways to shape bars of soap b) a device that increases the efficiency of me pulling on my weener for the sake of hygiene c) a package for said product with copywriting that displaces all my $.99 jokes.