The strap that comes in the box with your camera sucks. It's thin, so it digs into shoulder if you're lugging heavy gear, and fails to be super versatile. The Lumaloop's a sling-style camera strap that's designed to be better.
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I never thought I'd call a camera strap innovative, but LumaLoop takes the idea of a camera sling and carries it a few steps further, into a totally customizable setup that makes your camera super accessible.