Spend enough time in Portland and you're bound to come across someone who works at Nike. Poke and prod them enough and you're likely to walk away with some insider knowledge.
A girl at a bar sees the futuristic and slim black cuff cradling my wrist, points at it and asks—well, more like demands to know—what is that? I look down, thinking I might've spilled beer on my sleeve, and see the Nike Fuelband. Oh. That thing.
Nike+ was a super sweet tool for runners to keep track of their workouts. But what about the rest of your life? What if Nike+ could keep track of that? That's what the brand new Nike+ Fuelband, an evolution of Nike+ in a simple Livestrong-styled wristband, tries to do.