The American home is replete with all manner of overpriced baubles and trinkets. But is your idlic suburban ranch house truly complete with an $85 rock in a bespoke leather pouch? Nordstrom thinks not.

For the past year, the online handmade marketplace Etsy has been developing a way to help its sellers get their products into retail stores. And not just indie boutiques; Etsy's now helping them put their wares in sizable shops like Nordstrom and West Elm.