Three one-thousandths of a second is less than 1/10th of a blink, less than 1/100th of a heartbeat. But if you're a speedskater, 0.003 seconds can be the difference between gold and silver. So how are Olympics timekeepers able to get such ridiculous precision and accuracy? For the inside scoop, we talked to Omega's…
We already know that figure skaters' bodies undergo quite a bit of stress during their routines—and we have the pics to prove it. Even so, it's hard to fathom just how insane these physical forces actually are.
Sochi hasn't been displaying the best of marketing strategies to date, with the world now fully aware that it still isn't ready for the impending Olympics. Can its logo can help right some of its wrongs?