People working in public relations typically act as the voice of a company, which is a real bummer for Netflix because the head of the company’s PR department decided to drop the n-word during a meeting. Netflix, as it turns out, didn’t want to say the slur, and is now looking for a new chief communications officer.
Do you celebrate National Onion Rings Day? What about Be Kind to Animals Week? Do you know what you’re buying your significant other for Talk Like a Pirate Day? Time is running out! ThARRRRs just 9 shopping days left!
If you've been playing Destiny recently, you might have heard of the mystical 'Loot Cave', an 'exploit' that allowed players to farm loot for hours - it's now gone. And I think that's quite possibly the worse thing Bungie could do to try and engender faith in its fledgling new community.
Back in 2004, public relations specialists outnumbered journalists about 3 to 1 in the United States. Today, as steady jobs in journalism disappear, it's roughly 5 to 1. One reason more Americans are taking home a PR paycheck? It certainly pays a lot better than working in journalism.
Synergy! Gamification! Likes! Viral! They're all awful bullshit buzzwords that marketing folks love to use to spin their product. The words sound really nice coming out of your mouth but they don't mean anything. If you can only describe your product with buzzwords, you already screwed up. [YouTube via The Awesomer]
Every company has to deal with people who talk about it on the Internet, and different ones handle it differently. Nestle for instance, maintains an elite team of Digital Accelerators that, as an article by Reuters reveals, watches the wide world of Internet comments like a hawk.
Chick-fil-A, home of chicken-loving bigots, is in the middle of a PR nightmare. After Chick-fil-A's COO admitted to being anti-gay, the Jim Henson Company (bless their heart) pulled their toys from Chick-fil-A's kids meals. Only Chick-fil-A claimed the toys were pulled because of a "possible safety issue". That, of…
With all the time they spend saving people, dying, and coming back to life, superheroes can't be bothered with managing their images. That's where the webcomic The Hero Business steps in, with a PR firm that manages costumes and continuities.
Facebook CEO Mark Zuckerberg has hired a new spokesman, Joe Lockhart. The choice has drawn approving murmurs in Washington, DC, and no wonder: This is the guy who handled the Monica Lewinsky scandal for Bill Clinton.
I bet the Walkman would have trended, if Twitter was around then. I bet even Betamax would have burbled to the surface. Hell, I bet the first Walkman phone would have trended, back in 2005. So just do... anything. [SonyEricssonNA]
More than often, we get dumb press releases here in Gizmodo. This one starts with the following: "MAKE MOM THE ENVY OF THE BLOCK WITH STYLISH WESTINGHOUSE LCD HDTVs." It goes downhill from there.
It's not uncommon for the press to receive Christmas Cards from members of PR, but this one from Everpeace Tech seemed...particularly noteworthy.
In a recent interview, Zune PR head Adam Sohn told the New York Times that "babies are born every day without an iPod. We will get there." There being, presumably, more than the measly 2% market share the player holds now. But babies? Really? Microsoft, I think I've figured out your problem-you're going after a…