rebranding

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Is there anything a snappy rebrand can't fix? Including a gun's reputation as the "the world's favorite killing…

With marijuana legal in two states and approved for medicinal use in about 20 more, this year's 4/20 is gonna be…

Is it possible to distill the character of a city into a single, striking logo? In some ways it seems crass to…

At midnight, Yahoo unveiled its new logo after 30 days of zany decoy versions. It's a staid little number, the main…

So, Comcast has some public image issues. And what do you do when you want to fix the perception but not the…

Rumors that Radio Shack was going to rebrand themselves as "The Shack" appear to be true. In fact, the switchover is…

So how do you market a mobile OS that's essentially a superficial upgrade to a years-old product that a sizable bloc…

Syfy is back, now with "Y"s, vying even harder for your attention. But the network's name isn't the only thing that…