Should you duck and cover or just go about your business? The Red Cross's new tornado app will tell you the difference.

Just hours after Hurricane Sandy decimated the Eastern Seaboard, killing 17 and leaving more than 10 million without power, rescue and recovery efforts from North Carolina to New York City have already begun. Even if you don't live in the regions affected by this super storm, you can still do your part by donating…

How do you convince a bunch of otherwise disinterested, likely hung over, easily distracted, and—is that Marijuana I smell?—college students to give up a pint of bodily fluid to the Red Cross? Short answer: free stuff.

There's no replacement for an actual doctor when you're on the verge of death, but if you find yourself without in the midst of an emergency, the S.O.S. app might help. Come on, it's powered by Oprah's favorite doc!

The quake and subsequently devastating tsunami in Japan has readers and viewers around the world reeling. It's a terrifying spectacle, for sure—but it's important to stay calm and take action. Here's how to stay updated, and help out:

Followers of the American Red Cross looking forward to the usual blood drive updates were surprised to find this tweet in their feeds two nights ago. It's not every day the world's largest volunteer services gets "slizzered."

Man alive, even Japan's Red Cross Society is technologically-savvy. Commuters rushing through Akihabara station recently were treated to an augmented reality campaign urging them to donate blood. Anime girls in short skirts = instant win for the blood bank.

Everyone knows you haven't lived until a Black Cat has exploded in the palm of your hand, preferable with the fist closed. Sure you can pour water on the wound and try to clean it up before going to the hospital, but this first aid and preparedness kit from Target should do the trick this fourth when your hands are…