Best Buy is known for charging a lot of money to do very little with its setup services, but its "3D glasses syncing" seemed to bring things to a whole new level. They've responded.

If you drop a few grand on a 3DTV package, the Geek Squad will "sync" those 3D glasses for you free—part of a "$149.99 value." The problem? Syncing shutter glasses only requires that you LOOK AT THE SCREEN.

Alongside Sony's upcoming 3D-capable LCD sets, the company has announced standalone shutter glasses and an infrared emitter to drive them. For a family of four, the 3D upgrade would cost $587.

Sony has confirmed yesterday's leak that it's working on a 3D Bravia LCD HDTV, and will also develop 3D-compatibility into its PlayStation 3, Vaio computer, and Blu-ray products. Silly 3D glasses and cheesy promo video? You betcha. See for yourself: