We don't usually go on about chips, but after years of selling the same hugely popular (but power hungry) SiRFStarIII GPS chip, SiRF launched a new chip platform acknowledging that cellphones now rule the GPS business.
CSR Who? CSR specializes in Bluetooth and multiple connection options on a single chip. Maybe this makes sense because connected, location-aware phones like the Android and iPhone and Nuvifone are killing the standalone GPS.
SiRF, the company that's responsible for the "GPS" portion of a good deal of GPS devices on the market, has just pledged support for the Google Android platform. What kind of support? The end-to-end kind, which will make "location awareness" a big part of Android. To us this means that not only can you use it to see…