This weekend, fancy hotel Claridges revealed the Christmas tree that will grace its famed lobby this year. Designed by a different fancy person each year, 2016's tree was was thought up by Apple impresario Jony Ive and industrial designer Marc Newson. Ah, so this is what it felt like when humans discovered fire.

In his biography, Walter Isaacson portrays the late Steve Jobs as the primary inspiration and promoter of the legendary Think Different campaign. Not true, says Rob Siltanen, CEO of the Siltanen & Partners agency. Stiltanen claims he's the real mastermind of the campaign and has the evidence to prove it. Check out…

I made this on a Mac.

Rather than writing his obituary , I thought it would be better to pay tribute to Steve Jobs by stealing one of his ideas. That's why I made this last Think Different video, in memoriam.

Here's one rumor I really want to see happening: Apple's Think Different campaign may be coming back. At least, according to a December 8 trademark application, and the whispering coming from TBWA\Chiat\Day, Apple's advertising agency.