These are Super Cool Bras, underwear full of a special gel engineered to remain "soft and supple even when frozen." It's been designed to fight the Fukushima atomic catastrophe, which has made Japan to shut down all of its reactors.

First, man discovered fire. Then a bunch of random stupid unimportant stuff happened. Then, man discovered pizza delivery. And Serious Eats takes it from there, with a fantastic rundown of the evolution of man's greatest achievement in food transportation.

In a collaborative effort, Triumph Motorcycles and art students transformed motorcycle parts into everyday gadgets: like turntables, bowls, corkscrews, scales and even a hat stand. They're all so classically gorgeous and uniquely designed, it's amazing. Check them out:

Triumph international, the same guys who came up with the eminently practical Chopstick Bra, have channeled their proudly insincere energies into fake-solving Japan's declining marriage rate. Behold... The Marriage Hunting Bra.

This bra-and-pants set in astroturf a fetching shade of public-convenience green towelling is, aspazzarently, part of underwear manufacturer Triumph's Autumn-Winter collection. As well as a whacking great panel of photovoltaic cells on the front of it (useful for winterwear, don't you think?) there's an electronic…

Elvis on a motorbike, Evel Knievel was one of the icons of the '70s. With his star-spangled red, white and blue leathers—apparently inspired by Liberace rather than the King—and mussed-up blonde mop, cape flying behind him as he catapulted his Harley XR750 over buses, cars and canyons, Evel was excess personified.…

If an electric toothbrush isn't high-tech enough for you, then you could kick it up a notch with the Triumph with SmartGuide. The brush monitors how you are cleaning your teeth - time, area and pressure, and sends that information back to a base station. This base station, which can be stuck on a bathroom mirror, then…

There have been prototypes before but this Triumph's Solar Swimsuit seems to be the first that is going to be commercially available. Created by lingerie and swimwear manufacturer Triumph and photovoltaic cell manufacturer Conergy, it will provide enough power to feed a cellphone or an iPod.