Microsoft's about to embark on a one billion dollar marketing adventure to support Kinect and Windows Phone 7. Good luck to them! Because as these past epically failed advertising efforts show, Microsoft could be about to waste a lotta of money if they're not careful with the creative:
Continuing our series of ads from the 1994 Power Macintosh campaign, this one involves fighting spacemen of the (paleo)future.
The AT&T "You Will" televison ads from 1993 are a great example of how the future was once sold to the public. While the user interfaces may be different, most of the innovations they advertise "you will" be doing have come true in 2007.