The Media Tried To Game The Machines and You'll Never Guess What Happened Next (Facebook Won)

Just five years ago, not only was it possible for a reputable outlet to flatly characterize Upworthy—a website that didn’t make much but a system for testing what drew clicks on Facebook—as the “fastest-growing media company of all time,” but it happened more than once. By 2013, a year after its founding, Upworthy had