Co-existing with goo.gl, Google's new URL shortener will only work with Google properties, giving potential clickers a taste of what's to come. And the bonus? It's viddy short, at just four characters in length (plus the unique string.) [TechRadar]
Does the world really need another URL shortener? One backed by Lady Gaga, 50 Cent and Pepsi, at that? One that's run by a CEO described almost entirely by the fact that he lives on New York's hipster-laden LES (Lower-East Side)?
Unless you use Google Toolbar or FeedBurner, Goo.gl won't be of much use to you for now.