One of the biggest legacies of The Blair Witch Project remains its online, viral marketing. Now, 17 years after that phenomenon, the new Blair Witch movie is doing something similar.
When a group of plucky students organized a protest at SXSW against the rising threat of artificial intelligence, they got a ton of attention. Including interviews on NPR and the BBC. A grassroots anti-robot protest seemed almost too good to be true. And it's looking like maybe it was. [Updated!]
S. by Doug Dorst and J.J. Abrams isn't just a book — it's a mystery artifact, full of weird clues and strange documents. And now, a brand new piece of the puzzle has emerged, and we've got an exclusive look at it.
In the age of Reddit and BuzzFeed, it seems like everybody wants to know the secret to making things go viral. Even the military wants to know how to make things go viral, and one research team says they've figured it out—using an algorithm they tested on social networks like Digg and Foursquare. Wait, why does the…
The Trask Industries website has gone live, and it's released a bevy of great X-Men: Days of Future Past peeks to go along with it! Get the best look at the Bolivar Trask's Sentinels yet, check out Trask himself and watch a fantastic "Trask Industries publicity video," too.
Though this prank video is an obvious attempt at force inducing viral-ity by Pepsi Max, it's still a pretty fun watch. The magician Dynamo tricks people into thinking he can levitate by 'magically' following a bus around as it moves across London. Watch people freak out when they see him float.
Remember all those weird and seemingly inexplicable robot sightings we reported on last month? As suspected, it was all part of an elaborate viral marketing campaign — we just weren't sure who was behind it. As it turns out, it was General Electric, who has now released a television commercial in support of this…
We don't usually geek out to manufactured viral marketing fluff, but trust us, this video is pretty good. The marketing team behind the movie Chronicle flew three human shaped RC planes around NYC to make it look like real people were magically flying. From the ground, it really looked like you were watching a…
Remember Xanthony O'Harbinger, Rainn Wilson's Hugo Award-winning alter ego with Asimov's sideburns? As a promotion for the fantasy novel Wildwood, O'Harbinger has lent his considerable surliness to Riddles of the Paranormal, a TV program that exposes such mysteries "involuntary invisibility" and "fluoride."
Viral marketing can be pretty obnoxious, but Rainn Wilson yelling nonsense about the Dragonsingers and hungry forests is a case study in how to do it right. Superstar commenter 99TelepodProblems has brought this to our attention. Searching for "Xanthony O'Harbinger" brings up a solitary photo on Wilson's Facebook page…
Warner Bros. created a giant billboard for Contagion, made entirely out of bacteria and fungi, to promote the film. What better way to promote a movie about germs with germs. Watch the creature grow before your eyes.
Ever since the end of Fringe season three, we've been wondering what's up with Peter Bishop. Does this video which played at the show's Comic-Con panel give a hint?
A new app lets you turn your iPhone (or other i-device) into an old-school Super 8 camera. And it's chock full of hints for J.J. Abrams new movie Super 8. It's part tie-in app, part viral marketing, part movie-making tool.
Want to know what's coming next on Fringe? You might need to go to your local independent record store and delve into mad scientist Walter Bishop's groovy musical tastes.
Remember yesterday's creeptastic news report about a ghoul shambling through the Louisiana woods? Bad news, cryptid fans — this creature is now being pegged as some extraterrestrial horror from the Steven Spielberg-produced and J.J. Abrams-directed alien flick Super 8.
Super 8 wouldn't be a proper J.J. Abrams film without perplexing viral marketing. This weekend, the clues began filling the internet in earnest, as two newspaper clippings - complete with hidden messages - surfaced on the website ScariestThingIEverSaw.com.
Tonight, Encom's Alan Bradley (Bruce Boxleitner) came to San Francisco to give us some hints for Tron Legacy. It was the most elaborate viral marketing event in forever: Boxleitner charmed us, protestors rioted, and someone parachuted from a helicopter!
In Iron Man 2, Tony Stark revives the Stark Expo, a technology fair pioneered by his industrialist father. A new viral site, Stark Expo 2010, is a fake ad for Tony's billionaire playground. It resembles the Venture compound on barbiturates.
The TV show may be on hiatus until December, but the Dollhouse crew is still releasing tantalizing nuggets from the show's universe. The latest viral marketing campaign offers more clues as to how the Rossum Corporation's mindwipe apocalypse begins.