There is perhaps no single typographer whose work can be found in such a diverse range of applications. Adrian Frutiger, who died last week at age 87, created typefaces that make you feel at home in every single place you see them, from subway stations to your computer keyboard.
In our quest to keep our cities neat and orderly, our streets have become cluttered with signage prohibiting everything. No Stopping. No Parking. No Loading. No Unloading. How refreshing, then, are these official city signs which don’t really tell residents to do anything at all?
As humans have developed cities and built environments, we have also needed to develop ways to find our way through them. Signage goes back at least as far as the Roman Empire where they constructed "milestones" along their roadways.
Wayfinding signage is an invisible network draped upon our public places. And that network has to work especially hard in airports when we're lost, hungry, and exhausted. Especially when helping us navigate in jetlagged states using strange languages, good wayfinding means sticking to clear, legible typefaces. So how…