There's probably a term you learn if you're an econ major to describe the point at which your product is so similar to every competitive product that you deep fry it in order to differentiate. Here it is.

LaCie XtremKey: One of those extreme can-take-it-all USB keys that you can run over, boil, roast in the oven, drop in water, freeze, and sledgehammer—then eat it and poop it out. According to the video, it'll keep working.