We've seen some pretty neat concepts of how magazines will make the transition to tablets, but this new VIV magazine spread by Alexx Henry Studios is maybe the most visually arresting yet.
The above video shows you how the spread, which is an article about five common sex fears, would look and behave when viewed on the iPad. The video below shows how they made it, including shooting the models with the RED camera and creating all of the environments to stick them in.
Is all this necessary to get the content of the article? No. But it's definitely cool, and it's certainly not the last new way of viewing text content on a tablet we're going to see.