Sony has a long history of dumping tons of money into spectacularly over-the-top commercials for its Bravia line of TVs. This time around it packed an abandoned casino in Romania full of glitter-filled balloons that were then popped to create a shimmering explosion of color.

Will the ad actually help sell Sony’s 4K TVs that consumers seem lukewarm about at best? Unknown. But what is for certain is that a thousand years from now, if this casino is still standing, people will still be finding glitter in all of its nooks and crannies.


[YouTube via designboom]