In a perfect world, you’d get an extended cut of this new tUnE-yArDs video, and watch it after you’d eaten a bunch of psychoactive drugs. This is what you get when kids who were raised on Pee-wee Herman grow up and become artists. And it’s no accident.
For real. Director Joel Kefali says:
When Merrill approached me wanting to make a video with a “Pee-Wee’s Playhouse” vibe I had to say yes. I’d had plenty of ideas for a kid’s show that had been waiting to see the light of day. I didn’t want to make a straight homage piece; there are moments of nostalgia in there but the video is our own modern, manic, collage of a kids show. Like many great kids shows I wanted to cram in as many ideas as possible and sneak in the occasional wink to the art world, contemporary and historic. The musical dynamic of “Water Fountain” lends itself perfectly to the concept and I think this video is best viewed while consuming a big bowl of cereal. Then again, what isn’t?
So many colors! So psychedelic! So much fun! This track, by the way, is off the tUnE-yArDs’ third album, Nikki Nack, out May 6. [Pitchfork, YouTube, Spotify, iTunes, Amazon, Google Play ]
