Apple bowing out of MacWorld after January 2009 comes as a shock to many. But, really, according to a source at Apple, they've been planning to get off MacWorld for a long, long time.
They are not lying in their press release. NAB, MacWorld Tokyo, AppleExpo in Paris, and Summer MacWorld at New York/Boston were the path to this not-really-that-shocking event. They almost quit in 2002, but about two years ago I was sharing some wine with a friend from Apple and he told me: "We are going to phase out all trade shows". "Even MacWorld?," I asked. "Yes," he said, "MacWorld will go too. I don't know when, but it will."