I don’t know what Coca-Cola was thinking when they used these ads to promote their Grip Bottle in bus stops. They are made with velcro, so if you lean or get anywhere near them wearing woolly cloths, you’d get stuck.
The ads were designed to highlight the better grip the new bottles offer. They placed them in bus stop shelters in Paris, ready to rip cashmere sweaters and expensive clothes. But instead of hating them, the French bought 3.8% more of their sugar water.
What I want to see is an image of one of these ads after a week of being there. I can imagine giant balls of dust with cats and drunk people inside. [Daily]
