In this recently released commercial from Sprint, altruistic "Matt" grants his friend "Steve" (ha!) 4G speeds on his 3G network iPhone by way of the Overdrive mobile hotspot. Then he eats an apple—so clever!
Cleaver, yes, but why do I get the feeling Sprint would love to take more than just a symbolic bite out of Apple right now?
As a surprisingly coherent YouTube commenters points out, however, this service is only available in 25 markets.