Judging by Google popularity, the word “tumblr” will be a more common search term than “blog” before the end of the year. Welcome to the future, where the majority of web sites sound like band names.
https://gizmodo.com/when-band-names-die-they-go-to-tumblr-5890449
Just as blogging has become recognised by the mass media as, like, a real and (occasionally) serious thing, up surges Tumblr to make the internet funny again. Sure, you may struggle take the tumblverse seriously—but then, isn’t that the whole point? [xkcd]
https://gizmodo.com/the-web-at-20-it-changed-everything-5828378