The Reality of the iPhone Line Is a Black Market Nightmare

This week, people camped outside Apple stores for days anticipating the iPhone 6. But those line-waiters weren't all frenzied Apple fans high on the joy of a new smartphone: As filmmaker Casey Neistat portrays it, many of the line-sitters were buying the new iPhone to immediately resell it on the black market. » 9/20/14 11:00am Yesterday 11:00am

Pranking people into thinking you're an Apple Store employee is funny

When you walk inside an Apple store and start swiping one of their iPads, a clingy, colorful shirt wearing person usually attaches themselves to you and gives you the verbal rubdown of the features. It's part of the Apple Store experience! But what if that Apple Store employee was a fake? What if they scared you away… » 1/31/14 9:20pm 1/31/14 9:20pm

A Crazy-Making Day in the Life of an Apple Store Creative

I didn't know this until I went to work for Apple Retail, but their credo is "Enriching Lives." I never had a job with a philosophy attached to it. I know the Marines have one. It's Semper Fi. If you see that on a bumper sticker, it's Latin for, "Mess with this car, and you're dog meat." » 1/28/14 12:00pm 1/28/14 12:00pm

Here's How to Check If the Apple Store Has an iPhone 5S in Stock

As it seems to go every year, iPhone inventory is depleted from the Apple Store. You have to sift through wooden shelves for a single speck of a goldpagne iPhone 5S, pray to the angels for a white 5S and... well, you can actually get a 'space gray' iPhone anywhere you want. If you want to save your self a… » 10/01/13 10:06pm 10/01/13 10:06pm

Apple Stores in China Don't Actually Require Scalped Tickets

Last week, 9to5 Mac ran a piece from the Beijing Evening News about Apple store scalpers selling Genius Bar reservations. In their article, the Beijing Evening News claims that it's impossible to make an appointment at the Genius Bar without purchasing one from a scalper. But is it really? » 8/05/13 1:04pm 8/05/13 1:04pm

The New Palo Alto Apple Store Isn't Too Loud You Whiny Morons

The new Apple Store in Palo Alto just opened a few weeks ago, and while its design is indisputedly gorgeous, some are complaining that the place is too loud. They're even using scientific instruments to try to prove it! Deep breath people. It's not as bad as it sounds. We're going to get through this. » 11/12/12 10:08am 11/12/12 10:08am