China's Newest Apple Store Is A Calligraphy Masterpiece

I am defiantly not an Apple Store kinda person. I've yet to queue up for the latest iPhone, certainly don't aimlessly browse around during my lunch hour, and buy all my cases off Amazon. But Apple's latest chunk of Cupertino on foreign soil would make me change all that. » 1/22/15 11:25pm 1/22/15 11:25pm

The Apple Store will now let you buy stuff online with PayPal in the US and the UK. Along with the new payment option, Apple is also promoting PayPal Credit, which lets you pay for that shiny new MacBook in interest-free monthly instalments, rather than having to sell a kidney upfront. [re/code] » 12/11/14 11:26pm 12/11/14 11:26pm

Report: Apple's Hiring Fashionistas To Help Flog Its Watch

With the impending launch of the Apple Watch, many people have been wondering how a company geared towards selling gadgets to techies will flog $5,000 fashion accessories to Vogue editors. According to documents seen by 9to5Mac, the solution lies in hiring fashion-concious staff. » 12/08/14 10:20pm 12/08/14 10:20pm

Stop Bending the Apple Store's iPhones

In the wake of the uproar that followed last week's purported iPhone 6 Plus pliability problem, some people have apparently taken it upon themselves to go into Apple Stores and bend iPhones. And while it pains us that this even needs to be said, guys, please: Breaking private property doesn't prove anything. Except… » 9/29/14 12:00pm 9/29/14 12:00pm

The Reality of the iPhone Line Is a Black Market Nightmare

This week, people camped outside Apple stores for days anticipating the iPhone 6. But those line-waiters weren't all frenzied Apple fans high on the joy of a new smartphone: As filmmaker Casey Neistat portrays it, many of the line-sitters were buying the new iPhone to immediately resell it on the black market. » 9/20/14 11:00am 9/20/14 11:00am

What iPhone Frenzy Is Like for an Apple Store Employee

It's iPhone 6 launch day, Christmas for Apple fanboys and girls—and for employees of the Apple Stores where eager customers are currently lined up around the block, it's a strange glimpse into the tech-obsessed human psyche. » 9/19/14 12:44pm 9/19/14 12:44pm

Apple's Worldwide Retail Takeover In One GIF

Apple opened its first brick-and-mortar store back in 2001, and they've spread to pretty much everywhere since, as you can see in this animated map from Business Insider. Is there anywhere you can go where there isn't an Apple Store nearby? » 3/30/14 5:00pm 3/30/14 5:00pm

The Six Types of Apple Store Genius

This isn't brick and mortar, it's glass and steel. Pseudonymous Apple Store employee J. K. Appleseed walks you through a choose-your-own-adventure story with a twist. Yep, we're going backstage at Apple Retail, the supercollider of human expectations and consumer technology. » 3/13/14 3:00pm 3/13/14 3:00pm

Pranking people into thinking you're an Apple Store employee is funny

When you walk inside an Apple store and start swiping one of their iPads, a clingy, colorful shirt wearing person usually attaches themselves to you and gives you the verbal rubdown of the features. It's part of the Apple Store experience! But what if that Apple Store employee was a fake? What if they scared you away… » 1/31/14 9:20pm 1/31/14 9:20pm

A Crazy-Making Day in the Life of an Apple Store Creative

I didn't know this until I went to work for Apple Retail, but their credo is "Enriching Lives." I never had a job with a philosophy attached to it. I know the Marines have one. It's Semper Fi. If you see that on a bumper sticker, it's Latin for, "Mess with this car, and you're dog meat." » 1/28/14 12:00pm 1/28/14 12:00pm

Report: Apple's iBeacon Location-Aware Shopping in Its Stores Today

The Associated Press is reporting that Apple will switch on its new iBeacons service— which will provide location-aware services to your phone—across its 254 US stores today. » 12/06/13 7:50am 12/06/13 7:50am

Three Apple Geniuses Share Their Best Retail Horror Tales

Last month, I invited Apple employees to send me funny stories, and they did not disappoint. (The invitation still stands, so please drop me a line!) Here are three of my favorites so far. » 11/22/13 11:00am 11/22/13 11:00am

Here's How to Check If the Apple Store Has an iPhone 5S in Stock

As it seems to go every year, iPhone inventory is depleted from the Apple Store. You have to sift through wooden shelves for a single speck of a goldpagne iPhone 5S, pray to the angels for a white 5S and... well, you can actually get a 'space gray' iPhone anywhere you want. If you want to save your self a… » 10/01/13 10:06pm 10/01/13 10:06pm

Apple Stores in China Don't Actually Require Scalped Tickets

Last week, 9to5 Mac ran a piece from the Beijing Evening News about Apple store scalpers selling Genius Bar reservations. In their article, the Beijing Evening News claims that it's impossible to make an appointment at the Genius Bar without purchasing one from a scalper. But is it really? » 8/05/13 1:04pm 8/05/13 1:04pm

There Are Free Downloads in the Apple Store App Now

If you don't pay regular visits to the Apple Store iOS app, maybe it's time to start. In an effort to get you to fire the app up and possibly buy other stuff, Apple has started giving away free apps, songs, and ebooks from the app. Free is cool. » 8/02/13 11:10am 8/02/13 11:10am

Chinese Scalpers Created a Black Market for Genius Bar Appointments

The Apple Store is a hectic place in China, so hectic that if you try to go in for a repair without an appointment, you can expect to wait all day. No big deal. This is what the black market for Genius Bar appointments is for. » 7/29/13 10:12am 7/29/13 10:12am

A Look Inside Afghanistan's Almost-Apple Store

Fake Apple stores are nothing new. China has a slew of them, all polished and shiny, appearing almost as if they are the genuine article at a glance. Quartz dug up some details on Afghanistan's (fake) Apple store, and though it's a bit more frumpy than most, it still gets the job done. » 4/24/13 9:42am 4/24/13 9:42am

How To Save $40 On an iPad Mini

Refurbished iPad Minis have hit the Apple Refurb Store, the store where like-new Apple stuff is actually sold at a discount. The iPad Mini was announced last October, and new models usually hit refurb land within six months, so the iPads populating Apple's refurb ghetto are right on schedule. » 3/14/13 2:19pm 3/14/13 2:19pm