This Lighting Designer's Business Card Is Only Visible In Bright Light

Your business card isn't just some way to share your contact info. It represents you and your company, and it can be a great way to make a first impression. So how does a professional lighting designer make a big impact with his business card? With a design that's completely dependent on light.

Created by a Singapore-based agency called GOVT, the individual letter strokes that make up the words 'lighting designer' were broken up on either side of the card. So the only way to properly read them was to hold it up to a light source so both sides of the card could be seen at the same time. Who said business cards were dead? [YouTube via Taxi]