Wranglers
In the season finale, “Star Mort Rickturn of the Jerri,” Summer and Morty save Earth from the Galactic Federation’s NX-5 death ray by throwing a pair of Wrangler jeans into the works. The laser can’t penetrate them because they’re “built too tough,” and also, Wrangler jeans are the NX-5’s corporate sponsor. A marketing gimmick backfires! Rick and Morty wouldn’t know anything about that, of course.
