He stepped back up to the plate. Knowing the count in his head he manipulates the bat in a circular motion above his shoulder, ready for whatever is about to come. Sixty feet away he saw a fire in the pitcher's eye. The fire was dormant in the innermost recess of his soul. Then, in a split second it happened—the breaking ball was thrown and he swung. Walk-off home run. And they won, the sponsors won. World of Warcraft: Burning Crusade, Canon, Casio, Don Julio, F.E.A.R., Mini, MSNBC, Marriott Hotels, Nine Inch Nails, Nokia, Rockport, SanDisk, Seagate, Shure, Sprint, TiVo, Toyota and Verizon were waiting as the challenger touched home plate. They faced the opposing team with the zeal of a challenger and won.