The Depiction of the Moon

The Brightside Lunar Residences community is described as being on the “Sea of Serenity,” and there’s a sense of wonder and opportunity that envelops the idea of buying your dream home (complete with jacuzzi!) and starting a fantastic new life many, many miles away from Earth. Jack and his team’s sales pitch amplifies this idea, with a jazzy presentation (including a cameo from the star of TV’s beloved Space Sheriff) that hawks not just homes, but the promise of guaranteed happiness. It sounds too good to be true, but their customers eat it up anyway, explaining a lot about the context and mindset at play here.