10) Apple: Lemmings (1985)
This was a rare Apple commercial that was widely hated. Most of Apple’s branding and marketing is perfect, however, crowds notoriously thought this 1985 commercial sucked. It’s still one of the company’s most famous ads, but “Lemmings” painted people who used other computers as drone-like humans. Apple users were the only ones who could see clearly, much like Steve Jobs thought of himself. The whole thing was an ad for Macintosh Office, but that product wouldn’t actually be ready until years later.
