8) IBM: PC Jr (1984)
IBM launched its “PC Jr,” a smaller version of its already popular computer during the 1984 Super Bowl. A Charlie Chaplin impersonator was featured in a number of the company’s ads at this time, with the idea of using something old to make people feel better about something so new. There was a personal computing battle going on during the commercials of that Super Bowl, leading The New York Times to write an article called “The Other Superbowl: I.B.M vs. Apple” about the feuding tech companies.
