Bosch
Bosch’s ongoing “Like a Bosch” campaign is a strong contender when it comes to cringe. As self-aware as the company might think it’s being, the video advertisement is like if Weird Al Yankovich’s White & Nerdy routinely failed to self-parody nerd culture and just made the joke “reedy white dude in collared shirt does… things.”
What’s more, seeing Shawn from the Bosch campaign videos get up on stage to show off the company’s BHI 380 machine learning sensors by doing a hand waving “exercise” was so silly that it was somehow boring.
