The Next Chapter
Serna continued, “We’re working really closely with the studio team because what you’re seeing really with our heroes is the character you saw in a film or series. It’s really been our goal to when you saw that hero, you think, ‘This is a real hero’ that’s in front of you. It’s about the experience the guests go through.” he said of the moments where you’re able to train with the Dora Milaje or take part in a lesson of the Mystic Arts with Doctor Strange.
“From the very beginning of Avengers Campus, we had three guiding principles. We knew guests would want to meet their heroes. We knew they were going to see them do amazing action and be heroic, like Spider-Man flying. But we also knew that guests wanted to train alongside them and do [activities] with the heroes—which is a different approach for us, to make sure that it was active and not a show you were watching from afar, but really being a part of it,” he said. “That’s really what we look at first, versus the heroes roaming around and [fans] meeting them. How could it be sort of plussed up by not being just a photo opportunity, but really an experience that you share [and] take home with you, something different, an emotional connection?”
