Use bullshit metrics
Everyone loves numbers that only go up and never down, which is why creative accounting is just good business sense. For example, Facebook needed publishers to pivot to video, so it dangled cooked video metrics in front of their faces. Other tricks pioneered by tech firms like Uber include only reporting financials deliberately adjusted to obscure how much money is going down the drain. For a while, Truth Social competitor Gettr inflated follower counts by adding users’ Twitter followings to the number displayed on user profiles.
We have yet to see exactly how TMTG could most effectively cook the books to claim it’s the leading social network. But in the short term, maybe Trump could just take credit for any stumbles by his competitors, like Facebook. It’s an idea!
