After the backlash
The immediate rejection of the OGL 1.1, even before it had even gone live, showed that fans were paying attention, and they intended to hit Wizards where it hurt. Citizen journalists and D&D influencers led the #DnDBegone campaign online, and asked people to unsubscribe from D&D Beyond. And the fan-led campaign sent a message to WOTC and Hasbro higher-ups. The immediate financial consequences forced the company to respond, further delay the rollout of the new OGL, and then adjust the messaging around the rollout occurred because of a “provable impact” on their bottom line. On Friday, January 13, WOTC released a surprise statement backtracking on many of the OGL changes and apologizing to fans—though many critics said it was pandering and avoided really accepting responsibility.
