So you may have just plunked down your life savings for a new home theatre, but Ethan Allen wants you to spend a little more. Like, $3000 more. For that little chunk of change, you’ll get a cabinet with a lift—that will raise and lower your beautiful flat screen TV with just a touch of a secret button.
Now come on, we know who this is aimed at. Ethan Allen puts it nicely: “It’s going to appeal to the consumer who doesn’t want their living space to look like a home theater.” Um, yeah. Or, to put it more succintly, if you live alone, you will NOT be purchasing one of these. On the other hand, it seems some chumps are spending up to $20,000 for handmade, custom cabinets. So maybe Ethan Allen’s price isn’t so bad.
ENTERTAINMENT CENTERS EVOLVE [ChicagoTribune]
