Tiger HitClips
How do you sell a digital music player that can only actually play a 60-second, low fidelity, mono clip of a chart-topping song? You lean heavily on the cool factor with a spikey-haired spokesperson that looks like she might have been one of the founding members of the Danish-Norwegian Europop group, Aqua. The approach worked, as by June of 2002, two years after it launched, Tiger had sold over 20 million HitClips players and cartridges.
