“Aherm… Is this on, Sheila? Yeah? Are we rolling. Oh, I see, my voice shows up on the screen. Ok. Hello, fellow salesmen. This is my inaugural podcast which will be sent to our entire sales force. First things first. These are the new leads. These are the Glengarry leads. To you, these are gold; you do not get these. Because to give them to you would be throwing them away. Put that coffee DOWN! Coffee is for closers!”
Paradyne, the networking company, is diving into podcasts for internal communications. “We’ve seen such good results with podcasts,” writes marketing manager Eric Knapp in an e-mail, “that we’re thinking of issuing iPods to our entire sales force.” Next up for Paradyne? Video podcasts for training within a month or two.
Giving iPods to the sales force [BusinessWeek]
