Enterprise, Las Vegas
Plans for an extensive Star Trek attraction in Las Vegas were already underway in the early 1990s, when former Disney Imagineer Gary Goddard drew the interest of a consortium of downtown Las Vegas businesses with a wild pitch: build the USS Enterprise into a life-size, replica-meets-attraction-meets-restaurant that would’ve landed one of the most iconic sci-fi starships smack bang on Earth itself.
While the local businesses and government were energized by the idea, one person at Paramount was less so—arguably the most important of all, Paramount president Stanley Jaffe. Jaffe killed the pitch almost immediately, fearing that if the Enterprise venue failed, due to its sheer scope it would still remain standing after it closed its doors: a living, Constitution-class-shaped reminder of his failure.
