Winner: Horror
Horror is a perpetual winner. Audiences just plain turn out to see horror movies, and their typically lower budgets tend to make them big moneymakers for studios. So this summer, not only can an indie darling like Talk to Me be a hit, a big franchise sequel like Insidious: The Red Door can do numbers on a whole other scale. And while not every single horror movie released this summer crushed it (ahem, The Last Voyage of the Demeter), that’s not enough to move the genre as a whole out of this spot.
