Winner: Pixar
The shock of the summer season has to be Pixar, which had basically its worst opening ever when Elemental arrived in June. When that happened, most people wrote the film off. But then something funny happened: good word of mouth, and a need for solid family programming, kept Elemental going. It didn’t fade away, it thrived—and by the end of the summer, it had some of the best staying power of any film that had been released.
